TIME Inc. and The Discovery Channel – creators of Shark Week – have just launched Sharkopedia: The Complete Guide to Everything Shark.

Shark Week 2013 – It’s a bad week to be a seal. Check out our new coffee table book… The boys have been tearing through this book, well you know, like a shark through a seal!? …too harsh?

The book is filled with over 400 photos and covers everything you need to know about the oceans deadliest creatures (aside from ‘Sharknados,’ that is…).

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Sink Your Teeth Into Sharkopedia: The Complete Guide to Everything Shark, The Latest from Discovery Communications and Time Home Entertainment
(New York, NY) July 1, 2013—TIME Home Entertainment, Inc has teamed up with Discovery Channel to create Sharkopedia: The Complete Guide to Everything Shark—a book full of captivating photos and the coolest facts about the world’s most astonishing and feared creatures. Sharkopedia (Time Home Entertainment, Inc.; $19.95 US) is available at www.sharkopedia.com and wherever books are sold.
The book also includes an introduction and special contributions from shark expert and marine biologist Andy Dehart, a regular contributor to Discovery’s popular week-long TV event, Shark Week.
This 192 page full-color book includes over 400 vivid photos and offers a wealth of information about the nearly 500 species of sharks. Sharkopedia is the ultimate comprehensive resource for shark fans of all ages and explains everything there is to know about these amazing underwater predators. Its chapters dive into areas such as:
· Shark Anatomy and Senses –Explore shark parts, skin, muscles, fins, gills, hearing, taste and touch.

· Feeding Habits – What’s the name of the shark that takes small, cookie shaped bites out of its prey?

· Record Breakers – Which shark can live over 200 years?

· Shark Behavior – Do sharks sleep?

· Shark Conservation – Rather than being afraid of sharks, people should be afraid for sharks, as their populations are seriously threatened. Scientists, legislators and advocates—people who love sharks—are working to protect sharks in many ways.

In addition, Sharkopedia is filled with information about some of the most infamous sharks, including the Great White, Bull and Tiger. Learn about the two fastest-swimming sharks, how some sharks get their teeth cleaned, and why tiger sharks are known as “garbage guts.” Readers will get a close-up look at what makes sharks the most fearsome hunters in the ocean, read about the Great White “Ring of Death,” and much more.
“New advances in technology have allowed scientists to learn a great deal about sharks and one thing is abundantly clear – sharks are not the mindless monsters of the deep that many thought them to be,” said Dehart. “Whether you are fascinated or frightened by sharks, Sharkopedia showcases these amazing animals and allows us to captivate audiences year round outside of the water.”
For cover art, images, book requests and interviews, please contact:
Scott Pepper, spepper@goodmanmedia.com, 212-576-2700, x244.

Sharkopedia: The Complete Guide to Everything Shark
Time Home Entertainment Inc. and Discovery Channel
$19.95 US
Hardcover

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About Time Home Entertainment Inc.
Time Home Entertainment Inc. (THEI), the book publishing division of Time Inc, creates and leverages editorial content across multiple platforms, including books, bookazines, e-books and calendars, in partnership with such Time Inc brands as TIME, People, Sports Illustrated, Life, Fortune, Essence and Entertainment Weekly. Recent New York Times bestsellers include Sports Illustrated’s The Football Book, Life 75 Years, and Kostya Kennedy’s 56: Joe DiMaggio and the Last Magic Number in Sports. THEI also publishes a range of books under licensed third party brands from MAD magazine to Guitar World.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Shark Week
Discovery Channel’s Shark Week, which first aired on July 27, 1987, is a weeklong series of feature television programs dedicated to sharks held annually. Originally developed to help the average person have a greater respect for sharks, Shark Week is now broadcast in over 72 countries.
About Andy Dehart
Andy Dehart has more than 20 years of experience working with sharks, and other aquatic species. In his current role as Director of Husbandry with Ripley Entertainment, Inc., Dehart is responsible for the design and development of live animal exhibits for the all new Ripley’s Aquarium of Canada, opening in Toronto, Canada in summer 2013. He also leads the Aquarium’s husbandry team in the long-term care of the animals in the exhibits, while overseeing water chemistry, nutrition, life support operation, and animal enrichment. Dehart’s knowledge of, and passion for sharks has led him to serve as Shark Advisory to Discovery Channel, and has made a number of high-profile media appearances including “Today,” “The Early Show,” “NBC Nightly News,” “The O’Reilly Factor,” “The Situation Room with Wolf Blitzer” and USA Today.

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