Managing the Reputation of Your WAHM Based Business

online reputationIf you’re a Work-At-Home-Mom (WAHM) who has your own business, then you know how important it can be to make sure that you do all that you can to keep your company’s reputation intact. After all, the more positive reinforcements you receive, the more people will put faith into your products and services and that leads to ultimately achieving great levels of success.

However sometimes, with all of the demands that come with just maintaining your business alone, it can be challenging to make sure that you do all that you need to keep your reputation going strong. That’s why we’re here; to provide you with three tips on how you can keep people seeing your company in a strong and positive light.

Track Your Business

Just about every company has a website, a Facebook fan page and a LinkedIn and Twitter account. Not only do these things help you to network with customers and potential clients, but it also provides you with more visibility in cyberspace. If you want to see what is being said about your company, consider using a company like Social Mention to monitor what is being said on social media platforms and to also set up a Google Alerts account with keywords that include the name of your business so that you can be kept abreast of what has been published (and when).

Provide Good Customer Service

All of us have customer service horror stories where we didn’t get the product in the quality or timeframe that we wanted, a service was not provided or we simply didn’t hear back from a customer service to address any questions, comments or concerns that we might have had. Although providing good products and services are important to the success of any company, it is just as much, if not more vital that they provide good customer service. Therefore, make sure that your company’s website has an obvious “Contact Us” section where people can call, email or snail mail a letter. On the comments section of your Facebook fan page, make sure to address any of the issues that may be posted. And, in dealing with a disgruntled customer, do all that you can to be solutions-oriented in a timely manner. No matter how dire the issue may be, if you are able to quickly resolve it, there’s a good chance that you can keep them as a return customer.

Neutralize the News

Daily, there are articles that focus on addressing the question “What is reputation protection?” As we’ve just discussed, a lot of it has to do with your online presence, along with how well you treat your customers both online and off. However, if you do happen to get a couple of negative reviews (and most companies do at one point or another), don’t be hesitant to contact the website or newspaper that may have published the information to see if either the article can be removed from the site or there can be a follow-up article written in order to “balance out” the perspective. When managing your reputation, you can’t always prevent what’s said from taking place, but you can learn from the experiences and make improvements that will ultimately make your company successful. Whether you find yourself having good or bad reviews.

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